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Advertising   Tags: advertising mass media  

Last Updated: Nov 4, 2011 URL: http://stjohns.campusguides.com/advertising Print Guide RSS UpdatesEmail AlertsShareThis
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Advertising Images

  • Advertising Archives
    Old adverts, nostalgic illustrations, classic posters and vintage magazines, from the start of the Victorian era to early years of the 21st century.
  • Ad Access Project
    From Duke University Digital Archives, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
  • Adflip
    The world's largest archive of classic print and magazine ads. Limited free and open access materials.
  • The emergence of Advertising in America: 1850-1920
    A selection of images from the John W. Hartman Center for Sales, Advertising & Marketing History, and Duke University Digital Archives.
  • Outdoor Advertisng Association of America (OAAA) 1885-1990's
    Over 16,000 images detailing the history of Outdoor Advertising, also from Duke Digital Archives.

Databases

  • Academic Search Premier
    This multi-disciplinary database provides full text for more than 4,600 journals, including full text for nearly 3,900 peer-reviewed titles.
  • ABI Inform
    Contains business and industry profiles. Includes general business, advertising, and communications
  • Business Source Premier
    Business Source Premier provides full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles.

  • Communication & Mass Media Complete
    Communication & Mass Media Complete provides the most robust, quality research solution in areas related to communication and mass media. Furthermore, this database includes full text for over 450 journals.
  • Communication Studies: A SAGE Full-Text Collection
    Includes the full-text of 19 journals, includes advertising and mass communications.

Websites

  • Advertising Age Datacenter
    Provides recent lists of top advertisers and media companies, as well as reports on agencies and advertising markets.
  • Advertising Red Books
    The Advertising Red Books deliver the quality and depth of information necessary for thorough advertising research on agencies and advertisers worldwide.

Subject Guide

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Anthony Todman

Advertising Associations

  • Ad Council
    The Ad Council is the largest source of public service advertising in the country and is credited with creating the category of public service advertising.
  • Advertising Research Foundation
    The ARF develops and maintains programs and publications designed to advance the state-of-the art of advertising, marketing and media research.
  • 4 A's American Association of Advertising Agencies
    The AAAA acts as an advocate of advertising contributions to the economy and serves member's needs for information, management counsel and professional development.
  • Interactive Advertising Bureau
    The IAB is the leading online advertising association. Its activities include educating the advertising industry about the use of online advertising.
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